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Reykjavík underground: Iceland's hotbed of rap | New Era

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7th Jul 2023
People don’t normally associate Iceland with hip-hop, but in downtown Reykjavik a small and bustling bar called Prikið (pronounced ‘Prikid’) has become the beating heart of a flourishing rap scene. This documentary follows the local stars Elvar, Countess Malaise, and Joey Christ, who’ve all risen to fame through hip-hop mecca Prikið. The future of Icelandic music is in safe hands with people like community narrator Geoffrey, who is driving the scene through Sticky Records and Prikið bar. @NewEraCapEU x Mixmag Present the burgeoning rap scene growing from Prikið, Iceland. Find out more at https://bit.ly/mixmag-neweramusic Featured tracks: Elvar - As & Tvistar Countess - Tired of this shit (instrumental) Director: Maxwell Bamber Exec Producer: Niels Verhaert Creative Producer: Maxwell Bamber & Harrison Wilkins Producer: Harrison Wilkins Production Assistant: Tian Savage DOP: Úlfur Arnaldsson Fixer: Breki Atlason Gaffer: Sigurjón Davíð Hannesson 1st AC: Gunlaugur Jón bream Drone Op: Harrison Wilkins Stylist: Rubina Singh Arnoddsdóttir Campaign Photography: Berglaug Petra Documentary Photography: Maxwell Bamber Editor: Maxwell Bamber Colourist: Philip Hambi Special thanks to: Geoffrey Huntingdon-Williams Elvar, Joey & Dýrfinna Flysouth Creative Prikið Sticky Records #NewEra
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